Digital MarketingLaajuus (3 ECTS)

Objective

• Understand the dynamics of digital communications and how digital channels are changing the advertising and marketing industries
• Have an understanding of the general principles of interactive marketing
• Have an understanding of the tools, methodologies and practices
• Be able to define the role of e-business within the organization
• Be able to plan e-marketing and e-CRM
• Be able to buy digital content and services

Content

• e-marketing
• e-CRM
• e-models
• e-customers
• e-tools
• e-channels and media
• e-business
• e-planning
• buying e-marketing services

Qualifications

AMK-tutkinto