Master's Degree in Media Production and Management: Media production and management

Descriptions

Digitalisation and the growth of web based serivces have changed and will change the field of media. The change has an effect on the content production processes, business logics and employment profiles. The degree programme of media production and management provides means for strenghtening one's skills and knowledge in digital media. The studies enhances students' abilities for succeeding in management and demanding expert positions.

Main content areas of the studies include:
- knowledge of the media branch: trends and future visions, business models and value chains
- managing the concept design and development of media services
- user-centered design
- media technology environment, delivery channels, publishing platforms and information systems
- management and leadership in media
- research and development.

The aim is that students will be able to analyse the state and future development of media, apply technological innovations and research based knowledge in concept design and productising of media services and to evaluate the media products in relation to the market conditions.

The study objectives in degree programme in media production and management are based on working life. The students have at least three years of work exprirence and the aim is to develop skills and knowledge that are applicable to the students' own work in developing products, services, content or production processess.

The degree programme is based on diversity: one can apply with a variety of degrees and the students work at a wide range of professions in media. In addition, the other Master's Degrees in Metropolia provide possibilities for deepening one's ability to operate in a diversified and multidisciplinary context. The objective of the degree programme is to develop the student's ability for lifelong learning so that the analytical and researh-based development of work and processes can continue after the studies. The students develop their skills in self management, self reflection and communication durinf their studies. Internationality a part of the studies through e.g. study trips or international visiting lecturers.

Development

There is a recognized working life need for the degree programme: the digitalisation of media and content production processes creates a need for the media professionals to develop and update their skills and knowledge in digital service design. The media branch needs expert professionals who can recognise future trends and apply research based knowledge innovatively to development of services, products and processes. The students and other media professionals have been consulted in developing the curriculum.