Media economyLaajuus (5 ECTS)

Objective

The student is aware of the main financial sources in the industry and can seek funding for research, development and innovation projects. The student knows the most important Finnish and international agents and parameters in media and understands the relationships between local and international operational environments. The student is aware of the value chains and revenue logic in media and knows how to create a production plan and budget for a media production. The student knows media-related copyright legislation and contractual usages in copyrights.

Content

Financing skills and funding. The patterns of business plans and operating practices. Budgeting and different sources for funding. Funding research, development and innovations. The field of media business, value chains, revenue logic including current media economy. Value-added taxation. Contract law. Copyrights. Customer relationships.

Assessment criteria, satisfactory (1)

Completing the course with a pass grade requires that a student has met the objectives of the course as defined in the course implementation.