Value Chains in Media IndustryLaajuus (5 ECTS)

Objective

The course will give a student an approach to the constant change process in media technology and business.
It will supply ruminative competence to evaluate would it be an invention, innovation or discovery when a technology can bear a new product, production system or delivery platform for media.
What are the crucial factors required for a chain to make the process profitable?
What could be a piloting phase, and when do you know that the product has got acceptance from a critical mass?
What can we learn by bench-marking killer applications?

Content

Media economy
Business development in media industry
Product developing process
Media value chain analyzes