Digital Marketing and Customer Relationship ManagementLaajuus (5 ECTS)

Objective

The student can make use of ICT services and solutions offered by modern interactive marketing.

Content

- Customer Lifecycle Management CLM
- Customer relationship management CRM
- Digital marketing concepts, platforms and solutions
- Social media and multi-channel marketing, interactive marketing

Assessment criteria, satisfactory (1)

1-2 The student student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade.

Assessment criteria, good (3)

3-4 The student's performance is quite good and she/he is showing strong understanding of basic concepts.

Assessment criteria, excellent (5)

5 The student's performance is excellent and it not only fulfills all standard requirements but demonstrates originality.

Assessment criteria, approved/failed

The student student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade.

Further information

The course is assessed on the 0 (failed) – 5 (excellent) grading scale.