Innovation and Product ManagementLaajuus (3 ECTS)

Objective

This course establishes a framework for Product Management representing one of the key business management functions. This course provides an introduction to the most common practices and activities carried out by middle manager within the marketing function. It draws upon the generic marketing issues covered in Technology Marketing Principles. The key focus of this course is on the practical issues facing someone at the Product Manager level in the Business world. Product managers learn about the breadth of their job and how to balance strategic with tactical activities.

Content

You will learn how to listen to the market, evaluate what you learn, design more successful products, create more effective communications, and plan more focused selling activities.

The remainder of the course is dedicated to methodically covering each of the responsibilities associated with product management and product marketing, learning how to perform each activity with “best practices” from the high-tech industry.

Each section is loaded with real-life experiences, case studies, examples, and tested processes for completing the task.

• Definition of the role of product management
• Contrasting product management and product marketing
• Assigning ownership of responsibilities
• Identifying the “first steps” with gap analysis

Assessment criteria, satisfactory (1)

The student understands the definition of innovation and knows different sources for innovation.
The student recognizes different factors influencing the birth of innovations.
The student knows the basics of productization.
The student is able to use simple innovation tools

Assessment criteria, good (3)

The student understands the definition of innovation and knows different sources for innovation, and understands their meaning in the innovation process.
The student recognizes different factors influencing the birth of innovations.
The student knows the basics of productization and its process.
The student is able to use innovation tools

Assessment criteria, excellent (5)

The student understands the definition of innovation and knows different sources for innovation, and understands their meaning in the innovation process.
The student recognizes different factors influencing the birth of innovations, and recognizes their importance to companies.
The student knows the process of productization and can implement it.
The student is able to create an innovation toolbox.