Product ManagementLaajuus (3 ECTS)

Objective

- Product and Brand strategy
- New Product Development
- Market Research

Objectives
This course establishes a framework for Product Management representing one of the key business management functions. This course provides an introduction to the most common practices and activities carried out by middle manager within the marketing function. It draws upon the generic marketing issues covered in Technology Marketing Principles. The key focus of this course is on the practical issues facing someone at the Product Manager level in the Business world. Product managers learn about the breadth of their job and how to balance strategic with tactical activities.
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- Market sizing
- Product performance
- Operational Metrics

Content

Course is part of the Technology Business Module.

This course lectures establishes a framework for product Product Management represents one of the key business management functions. This module provides an introduction to the most common practices and activities carried out by middle manager within the marketing function.
You will learn how to listen to the market, evaluate what you learn, design more successful products, create more effective communications, and plan more focused selling activities.

The remainder of the course is dedicated to methodically covering each of the responsibilities associated with product management and product marketing, learning how to perform each activity with “best practices” from the high-tech industry.

Each section is loaded with real-life experiences, case studies, examples, and tested processes for completing the task.

- Definition of the role of product management
- Contrasting product management and product marketing
- Assigning ownership of responsibilities
- Identifying the “first steps” with gap analysis
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Distinctive competence
- Market research
- Market problems
- Technology assessment
- Competitive review

Further information

Lectures 28 h
Assignments
Student individual workload
Exam
Total 80 h