Marketing MaterialsLaajuus (3 ECTS)

Objective

Students acquaint themselves with different marketing materials, and are able to assess material’s suitability with the objectives of the marketing communication.
Students understand the range of services and the role of different cooperation partners in planning, producing and delivering the materials, whether they be advertising or media agencies, repro or printing houses, or mailing companies.
Students master the rules of the game when operating with various cooperation partners, and understand how to develop cooperation in a sustained and cost efficient way.

Student is able to plan and draft lay-outs of marketing material to support both functional and qualitative objectives of the marketing communication strategy.
Student is able to identify, compare and choose from the range of services of various cooperation

Content

- Conceptualization of Marketing and Company Image
- Familiarization with different marketing materials
- Assessment of marketing materials through practical exercises, e.g. company graphics, leaflets & brochures, advertisements, direct mailing, web pages, audiovisual material
- Material planning (concept, text and visual) and planning of production
- Roles of different cooperation partners

Familiarization with potential cooperation partners and the subsequent range of services offered.

Qualifications

Introduction to Marketing.