Asia-Pacific as a Business AreaLaajuus (6 op)

Osaamistavoitteet

Understanding business dynamics together with cultural values equips the participants with a necessary marketing and management knowledge as well as analytical skills for the effective strategic marketing in the Asia-Pacific Region.
Greater insight will be given into the administrative modes, business negotiation styles and other cultural aspects to build an important framework whilst starting businesses in the Asia-Pacific Region. Countries in focus are: Indonesia, Japan, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Sisältö

The course is designed to introduce the complex diversity of the Asia-Pacific Region as a business area and the dynamics of businesses in 21 Asia-Pacific countries and in 4 regions.
The course will concentrate on the business opportunities and challenges in the fastest growing business area in the world. The course particularly focuses on historical backgrounds, economic performances, governance frames, business cultures and practices, and for social structures in preparing companies to organize their businesses in the Asia-Pacific Region.

Lisätiedot

The course will be arranged as an intensive weekend course (25 lecture hours). You are
encouraged to become an active information seeker and user in Asian trade and business
cultures.