Digital MarketingLaajuus (3 op)

Osaamistavoitteet

The influence of digitalisation on business extends beyond the Internet and eCommerce. Failure to recognise new, revolutionary options for implementation or current opportunities for effective marketing could prove fatal to a company. This course provides an insight into the impact of digital technology on marketing activities.

The main aim of the course is to give students' both a theoretical and practical knowledge of how digitalisation has affected marketing activities.

Sisältö

By the end of the course, the student will be able to:
- identify the impact of digitalization on marketing activities
- adapt the four Ps to digital marketing
- gain increased knowledge in technical competencies in internet marketing with a view to understanding the basics of SEM/SEO, affiliate marketing, and web analytics
- create a digital marketing campaign
- plan and launch an online advertisement via Facebook or Google Adwords as part of a digital marketing campaign
- utilise knowledge of online branding and web promotional techniques
- develop further knowledge of web2.0- web3.0 and new web techniques

Esitietovaatimukset

English Language Proficiency

Arviointikriteerit, tyydyttävä (1)

Sufficient performance:  showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Arviointikriteerit, hyvä (3)

Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Arviointikriteerit, kiitettävä (5)

Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination