Marketing CommunicationsLaajuus (5 ECTS)

Objective

The students will understand that the means of marketing communications build up a comprehensive integrated entity. They can evaluate marketing communications as a means of competition for a company. The students will also possess the necessary facilities for purchasing communications planning and implementation.
The students will be able to set objectives for the various sectors of planning marketing communications, apply the tools used for planning and implementing marketing communications and assess the agreed objectives. They can communicate convincingly and report as well as justify the plans and solution of marketing communications.

Content

- The role of marketing communication as a part of marketing
- Efficacy models of marketing communications
- Effective communication
- Integrated marketing communications
- The marketing communications mix
- Message and media strategy
- Objectives and budgeting of communications
- Advertising research
- Collaboration with advertising agency
- Ethics in marketing communications
The students will be able to analyze implemented marketing communications and create, as a team member, a marketing communications plan for launching a new product.

Qualifications

Introduction to Marketing