Brand MarketingLaajuus (3 ECTS)

Objective

After concluding the course the student will be able to
• use essential concepts in brand marketing and implement them in practise
• recognize the main principles in brand building and based on that able to compare brands’ in the marketplace
• analyse brands current status and make development suggestions based on the analysis

Content

• Brand marketing concepts and theory
• Importance of brands in the marketplace
• Brand analyzing tools
• Brand building