Marketing ManagementLaajuus (3 ECTS)

Objective

The student will be trained in teamwork skills, in ability to solve problems, in skills of critical thinking, information technology, and acquisition of information and knowledge of marketing environment

The student will understand the marketing management as an integrated entity. The student will be able to apply the instruments of decision making used in marketing management and will be able to analyze the effects of modifications made in marketing strategies. The student will be able to report and argument in writing and verbally the decisions and plans.

Content

• production, demand and profitability
• competition and markets
• market analysis
• marketing management
• marketing planning

Qualifications

The basics of marketing, logistics and financing