Customer Relations MarketingLaajuus (3 ECTS)

Objective

The student learns the meaning of relationship management and its role as a strategic tool for a company.The student learns to use CRM planning tools and methods and plan relaltionship marketing in both on-and off-line channels.

Content

• Relationshipmanagement on btc markets
• Relationshipmanagement on btb markets
• Service marketing
• Planning and development of customer experience
• Multichannel marketing
• Digital channels as relationship marketing tools
• CRM and eCRM as strategic tools
• Introduction to CRM solutions

Qualifications

Marketing Management or similar.