Stakeholder CommunicationLaajuus (5 ECTS)
Course unit code: LE00AA82
General information
- Credits
- 5 ECTS
Objective
On completion of the course the student will be able to communicate with different stakeholders in Finnish and English. The student recognizes the stakeholder groups of the corporation and understands the importance of targeted communication. The student knows the special features and requirements of financial and investor communication.
Content
- Stakeholder analysis
- Financial and investor communication
- Communication on corporate and social responsibility
Qualifications
Basic and Professional Studies in Finnish and English
Assessment criteria, satisfactory (1)
Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
Students have achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Students are able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
Students have achieved the objectives of the course with excellent marks. Students master commendably the course subject area’s concepts and models. Students are able to make justified and fluent analysis and to present concrete development measures. The students are well prepared to apply their knowledge in leisure, study and work situations. Students are able to analyze the business sector expertise and the evolvement of their own expertise.