Strategic Management and Control of MarketingLaajuus (6 ECTS)

Objective

On completion of the course students will be able to
- plan and further develop the marketing strategy of a company
- calculate and evaluate the effects of marketing on decisions to the product group profitability, company profits and competitive situation
- devise a marketing strategy and a plan based on the strategy
- report and justify the decisions made

Content

- marketing strategy
- marketing planning
- marketing profitability
- pricing
- finance

Qualifications

Marketing and sales

Assessment criteria, satisfactory (1)

Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

Students have achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Students are able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

Students have achieved the objectives of the course with excellent marks. Students master commendably the course subject area’s concepts and models. Students are able to make justified and fluent analysis and to present concrete development measures. The students are well prepared to apply their knowledge in leisure, study and work situations. Students are able to analyze the business sector expertise and the evolvement of their own expertise.