Marketing Project StudiesLaajuus (4 ECTS)

Objective

On completion of the course the student will be able to design and implement a business plan or a service development project for a new or existing product. The student will also be able to assess the effectiveness of a plan and sell and implement the plan.

Content

- self-directed project, acquired by the business school
- assist tools: MS Project
- project report presentation

Qualifications

Marketing intelligence
Planning and implementation of marketing process

Assessment criteria, satisfactory (1)

Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

Students have achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Students are able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

Students have achieved the objectives of the course with excellent marks. Students master commendably the course subject area’s concepts and models. Students are able to make justified and fluent analysis and to present concrete development measures. The students are well prepared to apply their knowledge in leisure, study and work situations. Students are able to analyze the business sector expertise and the evolvement of their own expertise.