Business Communication in MarketingLaajuus (3 ECTS)

Objective

On completion of the course the student will be able to search, assess and meaningful, field-specific information effectively both orally and in writing. The student will be able to select an appropriate business style in interaction both face to face and through different media. The student will be able to identify and use appropriate language in persuading others, maintaining goodwill and delivering bad news in business contexts.

Content

- effective business presentations in English
- persuasive and negative messages both orally and in writing
- informative business reports and academic writing
- negotiation and meeting skills
- content and assignments according to specialization options

Assessment criteria, satisfactory (1)

In communication situations related to their field the students

• trust their communication skills to manage professional communication events using inquiries and relatively short speech acts
• understand the communication partner enough to be able to act and verbalize in accordance with the task in question
• express their thoughts simply, mainly coherently, and relatively understandably, even if there may be deficiencies in professional terminology and structural inaccuracies, which may interfere with full understanding
• draw up simple, formatted texts independently and extensive texts using linguistic aids

Assessment criteria, good (3)

In communication situations related to their field the students

• trust their communication skills to manage in the professional context in line with the objectives set for the task
• exchange ideas as equal partners with independent language users
• take the initiative in professional discourse and can, to some degree, take into account participants’ cultural and language backgrounds and the demands of the context
• express themselves promptly in a clear and detailed manner
• use professional terminology to the point
• pronounce English clearly with matching stress and intonation
• produce texts for different purposes, where linguistic inaccuracy does not interfere with understanding

Assessment criteria, excellent (5)

In communication situations related to their field the students

• trust their communication skills to allow them to take initiative in communication events following the discourse practice of the field
• interact clearly and fluently as equal partners with a proficient speaker
• take initiative also in demanding professional communications where participants’ cultural and language backgrounds need to be taken into account
• express themselves effectively and accurately
• use professional terminology to the point
• pronounce English clearly, with stress and rhythm matching the total message
• have the ability to produce several genres, which are clear, well structured, and effective

Further information

Professional English 3 cr