Asia-Pacific as a Business AreaLaajuus (5 op)

Osaamistavoitteet

Understanding business dynamics together with cultural values equips the participants
with a necessary marketing and management knowledge as well as analytical skills
for the effective strategic marketing in the Asia-Pacific Region.
A greater insight will be given into the administrative modes, business negotiation
styles and other cultural aspects to build an important framework whilst starting
businesses in the Asia-Pacific Region.

Sisältö

The course is designed to introduce the complex diversity of the Asia-Pacific Region as
a business area and the dynamics of businesses in 21 Asia-Pacific countries and in
4 regions. The course will concentrate on the business opportunities and challenges
in the fastest growing business area in the world; a special focus is given for the recovery
of Asia-Pacific countries from global economic recession in 2008-10.
The course particularly focuses on historical backgrounds, economic performances,
governance frames, business cultures and practices, and for social structures in
preparing companies to organize their businesses in the Asia-Pacific Region.

Lisätiedot

The course will be arranged as an intensive weekend course (24 lecture hours). You
are encouraged to become an active information seeker and user in Asian business
and business cultures.