Marketing and Entrepreneurship in Design FieldLaajuus (5 ECTS)

Objective

The students recognize the interplay between sales and marketing. The students master the basic concepts, sectors and target groups of marketing and marketing communication. The students can apply professional and ethical principles from the point of view of marketing. The students recognize the marketing strategies and understand principles of image marketing and brand building. The students know how to start business and make decisions considering the form of enterprise.
The students learn multiform tasks the entrepreneur has to master to operate continously and successfully as an entrepreneur.

Content

- Marketing one's own competence
- Sectors of marketing and marketing communication
- Target group oriented thinking, recognizing the customer needs
- Building and maintaining the customer relationship
- Entrepreneurship and business start-up
- Business environment and preconditions to business, networking
- Financing, business start-up formalities and risk management

Assessment criteria, satisfactory (1)

The students have partially met the goals of the course. They have completed the course assignments with a passing grade.

Assessment criteria, good (3)

The students have met the goals of the course quite well. They have completed the course assignments with a passing grade and have been able to apply learned information.

Assessment criteria, excellent (5)

The students have met the goals of the course in an excellent way. They have completed the course assignments by applying learned information with distinction.

Assessment criteria, approved/failed

The students have partially met the goals of the course. They have completed the course assignments with a passing grade.