Productisation and MarketingLaajuus (3 ECTS)

Objective

On completing the course the student:
• understands the meaning and the regulations on advertising and marketing in music business.
• is familiar with essential marketing channels and scholarship systems in music business.
• can recognize his/her core competencies and learns how to brand his/her image and how to make a marketing plan.
• is familiar with different types of financing systems and budgeting.

Content

- Basics of advertising and marketing
- Core competencies and image brands
- Marketing channels
- Financing systems and budgeting
- Scholarship systems
- Business and marketing plans
- Ethics in music business

Assessment criteria, approved/failed

To get an approved degree the sudent:
- manages the content of the course on satisfactory level
- attends course as agreed
- performs assignments on satisfactory level
- understands the principles of music marketing on satisfactory level

Further information

Qualifications: the student has a good knowledge of marketing and promotion in music business.