Designing marketing communicationsLaajuus (6 ECTS)

Objective

The student is familiar with the methods and means in marketing communication. He/she is able to produce ideas and approach models both indivisually and in a team. He/she will be able to produce advertising solutions to a customer and justify his/her choices. The student masters various methods when presenting his/her ideas to a group/customer.

Content

-functions of marketing communications
-creative thinking
-struture and contents of advertising campaign
-assignment, planning, presentation, acceptance and implementation
-forms and methods of advertising
-roles of customers, advertising company and media, cooperation
-presentation techniques
-contents and writing a campaign memo