Introduction to Communication StudiesLaajuus (3 ECTS)
Course unit code: KDXAD07
General information
- Credits
- 3 ECTS
Objective
Students familiarise themselves with the history and systems of mass communication and the main trends of research on mass communication and culture. The practical goal is to perceive your professional activities in the context of the tradition of communication.
Content
Forms and tools of communication
Introduction to communication studies and disciplines
Introduction to semiotics and discourse analysis
Introduction to theories of journalism
The concept, formation and tool of mass communication
Consumption of mass communication: audience surveys, measurements, impact surveys, reception studies, life-style studies, etc.
The state and outlook of contemporary communication culture