MarketingLaajuus (3 ECTS)

Objective

The student explores different parts of marketing and understands the importance of customer-oriented marketing for a successful business.

The student knows how to design and write a marketing plan as well as analyse an operating business from the marketing point of view.

Content

Basics of marketing: product, price, availability and communication decisions, marketing operating environment, marketing planning, competitive advantage, purchase behaviour. Customer management: relationship marketing, stages in customer relationship, regular customer.

Assessment criteria, satisfactory (1)

The student has partially achieved the objectives of the course. She/he has passed the course assignments.

Assessment criteria, good (3)

The student has achieved the objectives of the course. She/he has passed the course assignments and has a good understanding of the covered topics.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course. She/he has passed the course assignments and has an extensive understanding of the covered topics.