Society and Business ActivitiesLaajuus (3 ECTS)

Objective

Studies are conducted around significant marketing, client-centered enterpreneurship and innovative approache issues. Studies lead to an understanding of factors affecting and confirming success and client satisfaction of enterprises and organisations in competitive and changing circumstances. Studies lead to taking responsibility for economic effectiveness and competence in one's own field.

Content

Basics of national, social and health economics
Private social and health service, its supervision and governing laws
Client needs, choices and market behaviour
The goals of marketing and competitiveness
Profitable businesses and their networks
Internal enterpreneurship and related qualities
The economic process of a business