MarketingLaajuus (3 ECTS)

Objective

After having completed the course:
The student knows the most important consumer retail marketing efforts as well as understands the impacts of personal selling and customer service on turnover.

The student understands the nature and means of business to business (b-2-b) marketing and sales as well as their differences compared to the retail trade.

The student understands the importance of the personal sales and marketing effort, as well as technical and other expertise, in particular in the sales of investment goods.

Content

1. Overview of Marketing
2. Marketing and selling of investment goods

Assessment criteria, satisfactory (1)

1. Evaluation criteria for content 1: The student is able to choose marketing methods for consumer products according to their sales figures and nature.

2. Evaluation criteria for content 2: The student is able to select marketing methods for b-2-b investment goods taking into account the price level and the technical nature of the product and as well as the customer base.

Assessment criteria, good (3)

1. Evaluation criteria for content 1: The student is able to justify the marketing methods for consumer products according to their disposal and nature.

2. Evaluation criteria for content 2: The student is able to justify the most commonly used b-2-b marketing methods for investment goods, taking into account the price level and the technical nature of the product as well as the customer base.

Assessment criteria, excellent (5)

1. Evaluation criteria for content 1: The student is able to develop marketing methods for consumer products according to their sales figures and nature.

2. Evaluation criteria for content 2: The student is able to develop marketing methods for b-2-b investment goods taking into account the price level and the technical nature of the product as well as the customer base.