Agile Business DevelopmentLaajuus (10 ECTS)

Objective

The student is familiar the significance of a business plan in starting a new business as well as different content requirements for different purposes. The student understands the role of technical sales and the interrelationships between marketing, sales and production. The nature of international business as well as challenges and opportunities typical to internationalization processes are known. The student is familiar with the elements and practices of technical value sales management and customer relationship management. The student's abilities in business planning and management are increased.

Content

• Innovation Management in Technology Business
• Business Modelling & Planning
• Technical Selling Skills (including Customer Relationship Management)
• International Business Environment (including Business Ethics)
The course is conducted in English.

Assessment criteria, satisfactory (1)

The student
* can explain and apply the most relevant concepts
* participates fully in the project
* reaches marks above 50% from the exams and tasks.

Assessment criteria, good (3)

The student
* can explain and apply the most relevant concepts
* is capable of analyzing and developing required business and sales issues
* participates fully in the project
* reaches marks above 70% from the exams and tasks.

Assessment criteria, excellent (5)

The student
* can explain and apply the most relevant concepts
* shows excellent capability to analyze and develop required business and sales issues
* participates fully in the project
* active, constructive approach and high-quality communications
* reaches marks above 90% from the exams and tasks.

Assessment criteria, approved/failed

The student
* can explain and apply the most relevant concepts
* participates fully in the project
* reaches marks above 50% from the exams and tasks.

Further information

May be implemented in English