Production and marketing of Logistics management servicesLaajuus (3 ECTS)

Objective

Student understands customer orientation in production and marketing of logistics management. Student is able to develop and produce logistic services that advance the business processes of the clients. Student is also able to measure service quality, prepare customer loyalty surveys as well as sell and market logistic services.

Content

Customer, customer relationship, service sales and purchase, service quality, quality standard, quality system and certificate, factor of service and experience of service, customer loyalty and research, skill of negotiation, agreements, advertising.