Planning and Implementation of Marketing ProcessesLaajuus (6 ECTS)

Objective

On completion of the course the student will be able to design and develop the company's ways of acquiring new customers, engage existing customers and to sell them more. The student knows how to use electronic communication tools as well as how to measure and track performance measures in a multi-channel environment. The student is able to plan and implement service and solution selling. The student knows how to design and implement communication for external and internal audiences. The student is able to develop and implement team work, and internal marketing. The student knows how to activate and motivate the sales channels in a multi-channel environment.

Content

- customer service plans
- multi-channel marketing planning
- marketing program or customer program implementation, results monitoring and reporting
- team leader communication skills
- multi-disciplinary team approach: giving feedback, resolving conflicts, encouragement

Qualifications

Strategic management and control of marketing
Communication strategy

Assessment criteria, satisfactory (1)

Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

Students have achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Students are able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

Students have achieved the objectives of the course with excellent marks. Students master commendably the course subject area’s concepts and models. Students are able to make justified and fluent analysis and to present concrete development measures. The students are well prepared to apply their knowledge in leisure, study and work situations. Students are able to analyze the business sector expertise and the evolvement of their own expertise.