Marketing ResearchLaajuus (3 ECTS)

Objective

After completing the course the student will be able to acquire, manage and evaluate information needed for planning, implementation and follow-up of marketing activities. S/he will be able to conduct both small-scale quantitative and qualitative market research projects and report the results of those. The student will be capable of evaluating the reliability of research information. The student will know how to purchase market research.

Content

- quantitative and qualitative market research
- evaluating reliability of research information
- sourcing of marketing research

Qualifications

Marketing and Sales
Statistical Methods for Marketing

Assessment criteria, satisfactory (1)

Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

Students have achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Students are able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

Students have achieved the objectives of the course with excellent marks. Students master commendably the course subject area’s concepts and models. Students are able to make justified and fluent analysis and to present concrete development measures. The students are well prepared to apply their knowledge in leisure, study and work situations. Students are able to analyze the business sector expertise and the evolvement of their own expertise.