Marketing CommunicationLaajuus (3 ECTS)

Objective

Students will get an overall view of marketing and other communication and event marketing in clothing companies. They will enhance their skills in setting targets for their work, choosing appropriate methods and taking responsibility, whether working alone or in a team.

Content

Tasks and areas of marketing communication. Practising marketing communication with learning assignments. Presentation of clothes by means of marketing communication. Planning, staging and marketing a showcase project in cooperation with a company.

Qualifications

Marketing in the Apparel Industry
Collection Design and Selection Management