Brand Marketing and CommunicationsLaajuus (5 ECTS)

Objective

The students will learn how to construct and manage a brand. The students will acquire basic information on bringing the collection to the fair as well as on marketing and communications.

Content

The acquired information is applied to the international fair project as a member of the team. In the project, the work life is imitated by bringing the collection to the international fashion fair and taking care of the related planning of the fair unit, launching the collection; also marketing and communications are focused on.

Qualifications

Collection Design