Business Operations and MarketingLaajuus (6 ECTS)

Objective

Upon completion the student masters the basics when setting up a business. The student evaluates his/her business idea and challenges in relation with his/her competitors. The student recognises marketing as business operations where the goal is at satisfying customers' needs and gaining customer relations. The student understands the interactive relationship between sales and marketing. He/she masters the basics concepts and sectors in marketing communication, as well as focusing on interest groups.

Content

Core content:

*setting up a business
*business idea, business form
*business preconditions
*recognising customer needs
*gaining enduring customer relations
*different sectors in marketing and marketing communications
*focus on interest groups