Product Identity DesignLaajuus (5 ECTS)

Objective

The students will learn about packaging requirements and alternatives and legislation affecting packaging design. On the basis of market and competitor analyses, the students will be able to design a product identity. Using this product identity, they will learn to design effective and visually interesting packaging solutions and solve any packaging and usability problems. The students will learn about the most important packaging materials and know how to produce the printing material using a suitable package printing method.

Content

- Principles of product identity design
- Name and logo of product or service
- Marketing, advertising, sales, consumer and environmental requirements set for packaging
- Packaging design: Target group, size, shape, structure, materials and colours
- Packaging materials and printing methods
- Preparing the packaging for production
- Project management in packaging design
- Package as part of product and corporate image
- New technology solutions in packages

Assessment criteria, satisfactory (1)

Student
- participates classes in required extent
- completes given assignments acceptably
- understands core content of the course

Assessment criteria, good (3)

Student
- participates classes actively
- completes given assignments independently and showing target group orientation
- returns assignments in time
- has good command of course content and can apply it in his/her own work
- is able to search and acquire information independently

Assessment criteria, excellent (5)

Student
- participates classes actively and showing self-direction
- completes given assignments independently showing creative problem solving
- returns assignments in time
- understands the meaning of target group orientation and can apply this knowledge in one's own work
- is able to apply course content in one's own work creatively
- is able to acquire and apply information independently
- is able to work in good interaction with customers and other participants
- indicates professional identity development

Further information

The course will be taught in Finnish.