Project II Productization and marketingLaajuus (9 ECTS)

Objective

The student will understand the whole process of product design and is able to turn his own product idea into a finished product and concept. The student can provide a productization plan and required instructions. The student will be capable of product development and planning the marketing of his product concept.

Content

- product design
- productization plan
- marketing plan

Assessment criteria, satisfactory (1)

The student has partially achieved the objectives of the course. She/he has passed the course assignments.

Assessment criteria, good (3)

The student has achieved the objectives of the course. She/he has passed the course assignments and has a good understanding of the covered topics.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course. She/he has passed the course assignments and has an extensive understanding of the covered topics.