Society and Business ActivitiesLaajuus (3 op)

Osaamistavoitteet

Studies are conducted around significant marketing, client-centered enterpreneurship and innovative approache issues. Studies lead to an understanding of factors affecting and confirming success and client satisfaction of enterprises and organisations in competitive and changing circumstances. Studies lead to taking responsibility for economic effectiveness and competence in one’s own field.

Sisältö

National economics and fundamentals of social- and health economics
Legislation regulating private social- and health care
Needs, choices and marketing behaviour of clients
Objectives and devicesof marketing
Profitable enterpreneurship and networks
Readiness for enterpreneurhip
Budgeting