Introduction to Marketing and LeadershipLaajuus (3 ECTS)

Objective

After the course the student is able to develop simple business strategy models and he or she will understand marketing terminology. He/she will understand his/her own role for the marketing of a company as a part of the company.

The student will know modern leadership models and understand organizational behaviour.

Content

In the course some important marketing and leadership models are lectured.
Business strategy models are also introduced.
Practical exercises.

Qualifications

No previous knowledge is required.

Assessment criteria, satisfactory (1)

The student knows the meaning and importance of marketing and leadership for the company's profitability. He or she knows the contents of different leadership strategies in different organizations.

Assessment criteria, good (3)

The student understands the meaning and importance of marketing and leadership for the company's profitability. He or she understands the contents of different leadership strategies in different organizations.

Assessment criteria, excellent (5)

The student understands the meaning and importance of marketing and leadership for the company's profitability. He or she understands the contents of different leadership strategies in different organizations. The student shows a responsible attitude in his or her marketing and leadership studies.