Advertising and SalesLaajuus (3 ECTS)

Objective

The course aims to increase students’ knowledge of sales and advertising techniques and provide students with the knowledge and ability to perform sales presentations.

Content

By the end of the course, the student will be able to:
- Understand advertising and advertising techniques
- Understand sales and sales promotion techniques
- Understand the requirement and techniques of a sales role and have the ability to use those techniques
- Develop and carry out a sales pitch & presentation

Qualifications

English Language Proficiency
First year basic business studies

Assessment criteria, satisfactory (1)

Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Assessment criteria, good (3)

Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Assessment criteria, excellent (5)

Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination