International MarketingLaajuus (5 ECTS)

Objective

The student will understand the phases, process, objectives and elements of internationalization, and activities and issues of international marketing. The student will also understand the linkage to other relevant fields such as international management, marketing research, supply-chain management and resource planning.
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The student will be able develop an international marketing strategy and plan, and he or she will be able to analyze global industries, markets and competitors. His or her skills in cross-cultural communication will be improved.

Content

- Internationalization of the Company: Initiation decision and development of competitiveness
- Country Selection
- Market Entry Strategies
- International Marketing Mix Management
- Rationalization & Globalization Issues

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International Management issues (cultural impacts, international decision-making & leadership, international business ethics issues)