Sustainable EntrepreneurshipLaajuus (5 ECTS)

Objective

Upon course completion, the student will know the process, structure and elements of strategic entrepreneurship; will know how to gain project approval; understand the life cycle of projects, their processes, elements, and key factors; will better understand cross-disciplinary and cross-cultural perspectives – i.e., become familiar with and develop an appreciation of reciprocal specialists’ needs, requirements and professional 'culture'; will understand how all aspects of business are important in formulating strategic plans especially in implementing them; and consolidation and further development of existing disciplinary knowledge through application in a real life situation.
Upon course completion, the student will be able to carry out a feasibility study, create a business plan, write a power executive summary; further development of personal transferable skills in terms of communication and group work (i.e. working with 'new' people, across different cultures, areas of knowledge/expertise, preconceptions, and backgrounds); effective in use of a virtual learning environment, online platforms and IT; better project management skills; better virtual team presentation skills.
Related competencies of the degree programme
This reviews all aspects of the curriculum and applies it in a real international project: marketing planning, international strategic management issues, research, finance, cross-cultural and cross-functional communication (real and virtual), presentation and IT skills, as well as project and change management – applied in real entrepreneurial project with engineers (previously with for example Caledonian University in Glasgow, Scotland, but currently open for options to increase flexibility for the entrepreneurial process) thereby relating competencies of not only the BBA degree but of the engineering perspective as well.
There is a micro-, mezzo-, and macro-approach to each course, so the interrelationships with the rest of the business curriculum, the field itself, as well as the community, are quite explicit, and therefore most competencies and knowledge elements listed in the “Competencies of the Degree Programme” section are at least addressed if not stressed. The course on a micro-level covers specific theories, terms and tools within the “Marketing System” and/or within that subject’s particular area of study (whether Basic Marketing, International Marketing, Marketing Research, Entrepreneurship, Corporate Strategy, etc. – all have specific bases of orientations, models, theories and processes); on a mezzo-level it handles its connection to other courses of the curriculum and often offers cross-boundary projects; and on a macro-level the programme handles larger issues such as ethical considerations, life-long learning, cross-cultural and cross-functional perspectives, long term sustainability, community development, and so on). As a result, specific, as well as deeper and broad-based methods, applications and experiences are covered, while the different competencies (whether developmental, social, communicative, etc.) are nurtured.

Content

Strategic, Sustainable Entrepreneurship: The Feasibility Study, the Marketing Plan & the Business Plan, The Project and Product Life Cycle, Sustainable Innovation
International, Integrated, Team Project: Working with Engineers – Caledonian University in Glasgow Scotland, International team presentation using Video Conference
- Review of: Marketing & International Marketing; International Management; and other relevant courses, such as HR and Finance, whose theory, tools and terms will be applied here; different types of presentation practice.
- Intrapreneurship
- Issues of Change Management
- Corporate Strategy – very basic

Qualifications

English Language Proficiency

Assessment criteria, satisfactory (1)

Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Assessment criteria, good (3)

Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Assessment criteria, excellent (5)

Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination

Further information

Further information:
This reviews all aspects of the curriculum and applies it in a real international project: marketing planning, international strategic management issues, research, finance, cross-cultural and cross-functional communication (real and virtual), presentation and IT skills, as well as project and change management – applied in real entrepreneurial project with engineers at Caledonian University in Glasgow, Scotland, taking a sister-course called Integrated Design & Engineering, thereby relating competencies of not only the BBA degree, but the engineering school’s programme as well.