Innovaatiot ja tuotteistusLaajuus (3 op)

Osaamistavoitteet

This course establishes a framework for Product Management representing one of the key business management functions. This course provides an introduction to most common practices and activities carried out by middle manager within the marketing function. They key focus of this course is the practical issues facing someone at the Product Manager level in the Business world.

Sisältö

This course lectures establishes a framework for Product Management represents one of the key business management functions. You will learn how to listen to the market, evaluate what you learn, design more successful products, create more effective communications, and plan more focused selling activities. The remainder of this course is dedicated to methodically covering each of the responsibilities associated with product management and product marketing, learning how to perform each activity with “best practices” from the high-tech industry.