Trends and Brand StrategiesLaajuus (4 ECTS)

Objective

During the course the student will explore trend forming and trend projects as well as building up product brands. The student will understand the meaning of trends for products. He/she will understand the forming process of brand strategies for products and how to utilise them in product design process.

Content

-defining brands, "branding"
-brand strategy, brand position, brand identity
-product identity and product image
-design and contents of a product
-trend forming, mega trends
-building up images
-acquiring customer information

Assessment criteria, satisfactory (1)

- The student is able to describe the development of trends
- The student can analyze product brands/branded products
- The student is able to describe brand strategy and how it can be utilised in the product development process

Assessment criteria, good (3)

- The student is able to describe well the development of trends
- The student can analyze well product brands/branded products
- The student is able to describe well brand strategy and how it can be utilised in the product development process

Assessment criteria, excellent (5)

- The student is able to describe very well the development of trends
- The student can analyze very well product brands/branded products
- The student is able to describe very well brand strategy and how it can be utilised in the product development process