Visual marketing ILaajuus (3 ECTS)

Objective

Objectives:
The student will understand the significance of visual marketing as part of the strategic competitive advantage and in creating and strengthening a company's image. The student will understand the significance of product marketing as part of the visual communication of a company.

Content

Content:
Image marketing as a tool for visual marketing.
- Visual factors affecting business profiling:
- shapes and colours
- memorable experiences
- space
- lighting
- conveying information
- product marketing.
The channels of visual communication: web pages and online advertising
- media marketing
- outdoor marketing
- space
- happenings.

Assessment criteria, satisfactory (1)

The student has partially achieved the objectives of the course. She/he has passed the course assignments.

Assessment criteria, good (3)

The student has achieved the objectives of the course. She/he has passed the course assignments and has a good understanding of the covered topics.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course. She/he has passed the course assignments and has an extensive understanding of the covered topics.