International Marketing ManagementLaajuus (5 ECTS)

Objective

The student understands the interrelation of the overall business strategy and marketing strategies. He/she is able to create and analyse strategic choices and choose the appropriate one in a given situation. He/she knows how to implement the chosen marketing strategies in practice. The student’s cross-cultural skills as well as his/her marketing communication skills have improved.

Content

- Strategic Marketing Management
- Strategic Marketing Planning and Implementation
- Managing and leading international marketing organisation
- Advanced international marketing communication: Digital Media in International Marketing, Personal Communication Skills

Assessment criteria, satisfactory (1)

Sufficient performance: the student has completed basic requirements to pass the course and has demonstrated some ability to apply knowledge in the learning assignments related to working life. His/her analytical skills and/or the development approach need major improvement.

Assessment criteria, good (3)

Good overall performance by the student in course work. The student has been an active learner as an individual and in teams. S/he has demonstrated how to apply knowledge in the learning assignments related to analysing and developing working life.

Assessment criteria, excellent (5)

The student has shown excellent performance in all elements of the course. S/he has shown motivation and interest in individual and team learning as well as in sharing one’s expertise. The student has demonstrated well and creatively how to apply knowledge in the learning assignments related to analysing and developing working life.

Assessment criteria, approved/failed

Sufficient performance: the student has completed basic requirements to pass the course and has demonstrated some ability to apply knowledge in the learning assignments related to working life. His/her analytical skills and/or the development approach need major improvement.

Further information

The course is assessed on the 0 (failed) – 5 (excellent) grading scale.