Fundamentals of Visual DesignLaajuus (5 cr)

Objective

The student
• can communicate with images and text on digital platforms
• is proficient in the basics of drawing and layout programs
• is familiar with the different sectors of the field of graphic design
• masters the basics of typographic expression
• can apply the principles of composition and colour theory both in theory and in practice.

Content

• Basic concepts of graphic design
• Basics of typographic expression in a digital environment
• Communicating the desired message visually
• Basics of drawing and layout programs
• Essential elements of composition and image
• Basic colour theories

Assessment criteria, satisfactory (1)

The student
• is familiar with the means of communication with images and text on digital platforms
• knows the basics of drawing and layout programs
• recognises different aspects of graphic design
• knows the basics of typographic expression
• recognises the principles of composition and colour theory both in theory and in practice.

Assessment criteria, good (3)

The student
• is able to communicate with images and text on digital platforms
• understands and knows the basics of drawing and layout programs
• is familiar with and skillful at various aspects of graphic design
• masters the basics of typographic expression
• knows the principles of composition and colour theory both in theory and in practice.

Assessment criteria, excellent (5)

The student
• demonstrates versatility and high quality in their communication with images and text on digital platforms
• masters the basics of drawing and layout programs
• is proficient in graphic design
• has a good command of the basics of typographic expression
• can apply the principles of composition and colour theory both in theory and in practice.

Assessment criteria, approved/failed

The student
• is familiar with the means of communication with images and text on digital platforms
• knows the basics of drawing and layout programs
• recognises different aspects of graphic design
• knows the basics of typographic expression
• recognises the principles of composition and colour theory both in theory and in practice.