Service DesignLaajuus (5 ECTS)

Objective

The students will understand the principles of service design and can utilise design thinking in the development and visualisation of a service. The students will learn the concepts concerning service design and the related design and management methods and can apply what they have learned in their own design work.

Content

- Concepts and methods of service design, design management, and design and brand thinking
- Basics of concept design
- User and competitor analysis
- Customer experience management
- Customer viewpoint

Assessment criteria, satisfactory (1)

Student
- participates classes in required extent
- completes given assignments acceptably
- understands core content of the course

Assessment criteria, good (3)

Student
- participates classes actively
- completes given assignments independently and showing self-direction
- returns assignments in time
- has good command of service design principles and can apply them in service development and visualisation
- is able to search and acquire information independently
- understands core concepts of service design

Assessment criteria, excellent (5)

Student
- participates classes actively and showing self-direction
- completes given assignments independently showing creative problem solving
- returns assignments in time
- is able to apply course content in one's own work creatively
- has good command of service design principles and can apply them in service development and visualisation
- understands core concepts of service design and can search new means for service design