European EntrepreneurshipLaajuus (6 ECTS)

Objective

Upon course completion, the student will know the process, structure and elements of strategic entrepreneurship; will know how to gain project approval; understand the life cycle of projects, their processes, elements, and key factors; will better understand cross-disciplinary and cross-cultural perspectives – i.e., become familiar with and develop an appreciation of reciprocal specialists’ needs, requirements and professional 'culture'; will understand how all aspects of business are important in formulating strategic plans especially in implementing them; and consolidation and further development of existing disciplinary knowledge through application in a real life situation.

Upon course completion, the student will be able to carry out a feasibility study, create a business plan, write a power executive summary; further development of personal transferable skills in terms of communication and group work (i.e. working with 'new' people, across different cultures, areas of knowledge/expertise, preconceptions, and backgrounds); effective in use of a virtual learning environment, online platforms and IT; better project management skills; better virtual team presentation skills.

This reviews all aspects of the curriculum and applies it in a real international project: marketing planning, international strategic management issues, research, finance, cross-cultural and cross-functional communication (real and virtual), presentation and IT skills, as well as project and change management – applied in real entrepreneurial project with engineers (previously with for example Caledonian University in Glasgow, Scotland, but currently open for options to increase flexibility for the entrepreneurial process) thereby relating competencies of not only the BBA degree but of the engineering perspective as well.

Related competencies of the degree programme

There is a micro-, mezzo-, and macro-approach to each course, so the interrelationships with the rest of the business curriculum, the field itself, as well as the community, are quite explicit, and therefore most competencies and knowledge elements listed in the “Competencies of the Degree Programme” section are at least addressed if not stressed. The course on a micro-level covers specific theories, terms and tools within the “Marketing System” and/or within that subject’s particular area of study (whether Basic Marketing, International Marketing, Marketing Research, Entrepreneurship, Corporate Strategy, etc. – all have specific bases of orientations, models, theories and processes); on a mezzo-level it handles its connection to other courses of the curriculum and often offers cross-boundary projects; and on a macro-level the programme handles larger issues such as ethical considerations, life-long learning, cross-cultural and cross-functional perspectives, long term sustainability, community development, and so on). As a result, specific, as well as deeper and broad-based methods, applications and experiences are covered, while the different competencies (whether developmental, social, communicative, etc.) are nurtured.

Content

Strategic, Sustainable Entrepreneurship: The Feasibility Study, the Marketing Plan & the Business Plan, The Project and Product Life Cycle, Sustainable Innovation
International, Integrated, Team Project: Working with Engineers – Caledonia University in Glasgow Scotland, International team presentation using Video Conference

- Review of: Marketing & International Marketing; International Management; and other relevant courses, such as HR and Finance, whose theory, tools and terms will be applied here; different types of presentation practice.
- Intrapreneurship
- Issues of Change Management
- Corporate Strategy – very basic

Further information:
This reviews all aspects of the curriculum and applies it in a real international project: marketing planning, international strategic management issues, research, finance, cross-cultural and cross-functional communication (real and virtual), presentation and IT skills, as well as project and change management – applied in real entrepreneurial project with engineers at Caledonian University in Glasgow, Scotland, taking a sister-course called Integrated Design & Engineering, thereby relating competencies of not only the BBA degree, but the engineering school’s programme as well.

Qualifications

Introduction to Marketing
International Marketing
International Business Cases
Marketing Research
Quantitative Analysis
Finance & Accounting

Also recommended:
Business Communication
Strategic Management
Management & Organizational Behavior
Human Resources Management

Further information

Recommended reading:

Competitive Marketing: A Strategic Approach O’SHAUGHNESSY
Creative Problem Solving, Total Systems Intervention FLOOD, R. & JACKSON, M., Wiley &. Sons, 1991
Developing Management Skills WHETTEN, D. & CAMERON, K., Glenview, Ill Scott, Engineering Design Methods CROSS, N., Wiley, 1994
New Product Development HART, S., The Dryden Press 1996
New Product Development JONES, TButterworth 1997
New Venture Creation: Entrepreneurship for the 21st century, 4th Ed. TIMMONS, J. A., Irwin, USA, 1994.
Project Management LOCK, D., Gower
Project Management – Achieving Competitive Advantage PINTO, 2010
Foresman and Co. 1984
Lecturer’s material

Teaching and learning strategies:

The overall strategy is to, in the short-term, create cognitive dissonance by which the students realize that there is a difference between what they know and what they should know about the subject, then provide an orientation basis by which the students may immediately start to resolve their dissonance, and in the long-term, to provide material, tools, reviews and overviews to further build competence on a micro level (in the subject), on a mezzo-level (in the field of business), and on a macro-level (in life in general and for life-long learning).

Though it may be more a matter of tactics, I will mention here that as my curriculum of different courses progresses (Intro Marketing to International Marketing, then Marketing Research, Project Management, Entrepreneurship and Contextual Decision-Making), the R&D element increases, the management and application requirements increase, and the level of competence expected and the level of difficulty go up as well.
Lectures, Readings, Discussion, Examples, Assessment Tools
International, Cross-Functional Team Work and Project - Video Conferencing

Lectures: 30 hours
Project: 60 hours
Student individual workload: 40 hours
Total: 130 hours

Assessment weighting and grading (%):

Assignments 45%
International Project 55%