Marketing Research (5 ECTS)
Code: LD00EH84-3003
General information
- Enrollment
- 07.12.2022 - 08.01.2023
- Registration for the implementation has ended.
- Timing
- 17.01.2023 - 03.05.2023
- Implementation has ended.
- Number of ECTS credits allocated
- 5 ECTS
- Mode of delivery
- On-campus
- Campus
- Leiritie 1
- Teaching languages
- Finnish
- Seats
- 20 - 35
- Degree programmes
- Economics and Business Administration
Location and time
According to the schedule on Myyrmäki campus
Materials
* Heikkilä Tarja: Tilastollinen tutkimus, Edita Prima 2010 - chapters 1–5 (no mathematical formulas).
* Anita Saaranen-Kauppinen & Anna Puusniekka: Menetelmäopetuksen tietovaranto, KvaliMOTV - chapters 1, 2.3, 3, 6-7 (until page 110). http://urn.fi/urn:nbn:fi-fe2012112210007
* Lecturers' materials
Exam schedules
No exam.
Completion alternatives
Students may conduct qualitative and quantitative research independently based on given instructions.
Evaluation methods and criteria
Assignments 100 % of the course grade:
• Qualitative research project 45 %
• Quantitative research project 55 %
• Self and peer evaluation included in assignments
Teaching methods
Interactive lecture
Assignments
Project
Further information
Tuition in Finnish only.
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Further information
Tuition in Finnish only.