Mastering Search Engine Optimization (SEO) (5 ECTS)

Objective

The goal of this course is for the student to be familiar with process of Search Engine Optimization (SEO) and learn to affect the visibility of a website or a web page in a search engine's results to increase the number of visitors coming from search engines. SEO is one of the most practical concepts of web development. After passing this course, the student will be able to analyze the SEO status of a web application and provide solutions to empower such web application in SEO concepts.
This course is 100% virtual thanks to the comprehensive tutorial videos made for this course.
The student will pass this course after submitting required assignments and project.

Content

History of Internet - Internet Archive - Internet before Google - Introduction to Search Engines - How do Search Engines work? - Internet Marketing - Search Engine Marketing - What is Search Engine Optimization? - Importance of SEO skill - Why does my website need SEO? - White hat and black hat techniques - The Impact of Usability and User Experience on SEO - Things that matters - Page titles - Meta tags - URLs structure - Site navigation – Headings – Content – Hyperlinks – Images - Meaningful error pages - Web/Mobile - robots.txt file - Disallowing Search Engines - Rel="canonical" - Myths & Misconceptions - Using social media - Search Engine Tools - Alexa Rank - Google Trends - PageSpeed Insights - Introduction to Google Analytics (EXTRA) - Working with Google Analytics (EXTRA)

Location and time

Up to Student - course is online (Self-Study) course.

Materials

Can be find in student environment.

Teaching methods

- Tutorial Videos
- Assignments
- Quiz
- Projects
- Self-study

Employer connections

N/A

Exam schedules

Can be find on study environment.

International connections

N/A

Completion alternatives

N/A

Student workload

Up to Student her-/himself.

Content scheduling

Up to Student her-/himself.

Evaluation scale

Hyväksytty/Hylätty

Assessment criteria, satisfactory (1)

- The student is familiar with search engines and how they work
- The student understands why we need SEO
- The student is familiar with the concept of Internet Marketing and Search Engine Marketing
- The student can explain the major matters that are important for improving SEO

Assessment criteria, good (3)

- The student is familiar with the myths and misconceptions in SEO
- The student can apply matters that are important for improving SEO
The student can analyze a SEO status of a website/web page

Assessment criteria, excellent (5)

- The student can use Google Analytics and its features
- The student can use search engine tools to improve SEO on his/her website

Assessment methods and criteria

Assignments 40%
Quiz 20%
Project 40%