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Mastering Search Engine Optimization (SEO) (5 ECTS)

Code: TT00CM68-3014

General information


Timing
06.01.2024 - 31.12.2023
Implementation has ended.
Number of ECTS credits allocated
5 ECTS
Virtual portion
5 ECTS
Mode of delivery
Online
Campus
Karaportti 2
Teaching languages
English
Seats
0 - 5000
Degree programmes
Information and Communication Technology
Teachers
Virve Prami
Groups
ATX22_SYKSY
ATX22_Autumn
Course
TT00CM68
No reservations found for implementation TT00CM68-3014!

Location and time

Up to Student - course is online (Self-Study) course.

Materials

Can be find in student environment.

Employer connections

N/A

Exam schedules

Can be find on study environment.

International connections

N/A

Completion alternatives

N/A

Evaluation methods and criteria

Assignments 40%
Quiz 20%
Project 40%

Student workload

Up to Student her-/himself.

Content scheduling

Up to Student her-/himself.

Teaching methods

- Tutorial Videos
- Assignments
- Quiz
- Projects
- Self-study

Evaluation scale

Hyväksytty/Hylätty

Assessment criteria, satisfactory (1)

- The student is familiar with search engines and how they work
- The student understands why we need SEO
- The student is familiar with the concept of Internet Marketing and Search Engine Marketing
- The student can explain the major matters that are important for improving SEO

Assessment criteria, good (3)

- The student is familiar with the myths and misconceptions in SEO
- The student can apply matters that are important for improving SEO
The student can analyze a SEO status of a website/web page

Assessment criteria, excellent (5)

- The student can use Google Analytics and its features
- The student can use search engine tools to improve SEO on his/her website

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