Mastering Search Engine Optimization (SEO) (5 ECTS)
Code: TT00CM68-3014
General information
- Timing
- 06.01.2024 - 31.12.2023
- Implementation has ended.
- Number of ECTS credits allocated
- 5 ECTS
- Virtual portion
- 5 ECTS
- Mode of delivery
- Online
- Campus
- Karaportti 2
- Teaching languages
- English
- Seats
- 0 - 5000
- Degree programmes
- Information and Communication Technology
Location and time
Up to Student - course is online (Self-Study) course.
Materials
Can be find in student environment.
Employer connections
N/A
Exam schedules
Can be find on study environment.
International connections
N/A
Completion alternatives
N/A
Evaluation methods and criteria
Assignments 40%
Quiz 20%
Project 40%
Student workload
Up to Student her-/himself.
Content scheduling
Up to Student her-/himself.
Teaching methods
- Tutorial Videos
- Assignments
- Quiz
- Projects
- Self-study
Evaluation scale
Hyväksytty/Hylätty
Assessment criteria, satisfactory (1)
- The student is familiar with search engines and how they work
- The student understands why we need SEO
- The student is familiar with the concept of Internet Marketing and Search Engine Marketing
- The student can explain the major matters that are important for improving SEO
Assessment criteria, good (3)
- The student is familiar with the myths and misconceptions in SEO
- The student can apply matters that are important for improving SEO
The student can analyze a SEO status of a website/web page
Assessment criteria, excellent (5)
- The student can use Google Analytics and its features
- The student can use search engine tools to improve SEO on his/her website