Opinto-opas

Objective

This course aims to familiarize students with different methods for reporting web analytics with Google Tag Manager and some of the most important digital marketing terms. Students will learn to manage web tags for one or multiple sites within containers, how to add/modify tracking code effectively, work with version control, manage user access, use debugger tools, and custom variables. The course will also discuss the Datalayer object of Google Tag Manager, which enables further customization for effective collection and reporting of analytical data.

Content

- Roles of Google Analytics and Google Tag Manager
- Supported 3rd party service tags
- Custom variables
- Fire custom tags with triggers
- Version control and use of debugger tool
- Datalayer object
- DOM content scraping and data reporting through DataLayer object with Javascript

Location and time

2.8.2021 - 6.8.2021 (afternoon 13:00-17:00)

Further information

Course teacher is Hoang Pham, M.Sc., from Business College Helsinki.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Student has completed all the exercises and assignments and has achieved the course objectives.

Assessment criteria, approved/failed

Student has completed all the exercises and assignments and has achieved the course objectives.

Assessment methods and criteria

-4 daily assignments based on the lecture content (60%)
-1 final assignment 40%
-Approval for all assignments are required to obtain 3 ECTS

Grading scale:
-Satisfactory/Pass: 50 - 70%
-Good: 70% - 90%
-Excellent: 90% - 100%

Qualifications

In order to make best use of the course content, it is recommended that students have some previous knowledge in web development and ideally with Javascript.